How to Promote your Podcast on Instagram?
Podcasting is one of the fastest-growing industries all over the world. There are over 2 million people who are engaged in this podcast business. Standing out among them will be a difficult task.
‘Promotion’ is the key to making sure your podcast is reaching out to the public who are interested in your content.
Why should you choose Instagram for promotions?
According to a report it has been found that podcasters who promote their podcasts on Instagram have more rapid growth in their listeners as compared to those who don’t. Instagram is one of the best social media when it comes to promotions and investments.
People are more active on Instagram which makes it easier for them to know whenever you drop any new podcast.
Here are different ways that will help you in promoting your podcast on Instagram and take it to the next level!
Instagram stories help users to put photos and videos in a slideshow manner. Billions of people watch Instagram stories daily. Stories are the easiest way to inform your audience whenever you have put out content or if you have any new news. Instagram stories will work as a trailer for your audience to know about what sort of content you are uploading.
It was introduced by Instagram in 2016 and has a 24 hours limit after that it disappears. Insta stories have gained so much popularity that people have stopped posting on their feed and more on their insta stories.
You can also link your new podcast in the Instagram stories that will help users to directly reach your content. Some creators also put BTS in their stories of just them or with guests. It will also help you in connecting with your followers. Instagram provides options like Ask me a Question, Countdown stickers, Polls and also you can tag your guest in it as well. Generally, people use smartphones to create their insta stories.
Tip: Try not to spam a lot on Instagram as it might irritate your followers.
Another way to promote podcasts is through your own hashtag. These are designed in a way that just by clicking on your hashtag user can have access to your content.
For example, if you put “mics” under the hashtag then people who follow that particular hashtag will see your post under it and might interact with it. Also, you can create your own hashtag to promote your podcast. In the beginning, there might not be a lot of people following it but there will be a chance that it will increase gradually and all you have to do is be consistent and innovative with your hashtags.
The Instagram algorithm will take that hashtag into account and determine based on what that user would want to look at, what content is in their suggested content in the feed or their explore section.
The first and foremost thing you’ll require to promote your brand is to have a proper and detailed Instagram bio. This will be the first thing your audience will see and as they say, the first impression is the last then it is a must to have a good one. You will have only a 150-word limit and in that, you will have to impress them.
As we know Instagram is a place that has millions of people but limited space, grabbing someone’s attention is important and for that, a good catchy bio is required.
One important thing in your Instagram bio will be your podcast link, this will make your audience reach your podcast directly. Linking your podcast with your Instagram bio will increase the number of visitors on your podcast it will create more engagement and opportunity for your visitors to interact with your content. You can also link your new episodes every time you publish them and that will make it easier for your listeners to find them.
Always add your hashtags to your Instagram bio that will represent the brand that you are promoting. This will also help them in finding your posts in one place.
Reels are small videos that can be up to 60 seconds. Right now it’s the best way to promote as we know it has been introduced lately and Instagram is pushing it to the front.
If it suits your brand and the type of content that you are making then you should go for it. Otherwise, you can post a small trailer about your upcoming podcast for you can even introduce your new podcast guest through Instagram reels.
There are a lot of brands that have grown using this, it’s a great marketing strategy as it’s alluring and effective.
How to make Instagram reels?
Instagram gives two options to make a reel that are:
- You can hold the record button and shoot a video
- By uploading a video from your camera roll
To create an insta reel follow these steps:
Step 1. Click on the plus button at the top and select reels.
Step 2. Click on the audio option and select the audio of your choice. Click on speed if you want to change the speed. Click on effects if you want to add any filters.
Step 3. Finally when you are ready click on the recording button.
Voila! Your reel is ready to be shared.
Tips: a. Keep your reels short and crisp
b. Your intro should be strong and impactful
c. Try to use trending music
Visualize your Feed
Your Instagram feed should be speaking about your brand and should portray its image. The Instagram page is required to be aesthetically pleasing and should attract your followers.
You can post pictures with your guests as well this will give them a chance to see the person they are listening to. It will also give you the opportunity to tag them and give them a chance to share it with their followers as well. This will lead to cross-promotion and will help you in gaining more followers.
The feed should be vibrant, neutral, fun or elegant. It should be up to your own style. People are interested more in knowing you and this feed will help them know you and establish a connection between your followers and you. You will have to think about more than just an individual post; you’ll have to plan the whole feed.
Following are the steps that will help you in making your feed aesthetic:
- Choose what will be your Instagram aesthetic
- Find your content that will suit your insta feed aesthetic
- Use similar filters in your feed
- Always plan and visualize your insta feed before posting
Host Instagram Live
The best way for promotion is to create more engagement on your Instagram. The more you interact with your audience the more growth you’ll see.
Before coming live, post a story about the timing and you can also ask them to send in some questions that you will be answering during the live. This will help you in not having any lulls answering the questions. You can also ask them to email or DM you the questions.
In the beginning, you will be less confident and might make a few mistakes but you will be consistent and practice more so it will work out.
You can even bring in some guests and can conduct a Q n A on the live. People love to hear the experts and this will create a chance for you to increase your followers and listeners.
You might be thinking why live? Because it will add authenticity to your content. It will help in building a good bond between you and your followers.
Hope these tricks will work for you now go and try them RIGHT NOW!
If you have any doubts in the field of podcasting feel free to message me at jeffreyboopathyj on LinkedIn or jeff’s podcast academy on Instagram.
Links are available below
Check out my podcast here